Explainer Video Pricing An "explainer movie" is a short video that gives you an introduction to a overview of a subject. An explainer video is a short animated movie that focuses on describing a business idea in an easy, engaging and compelling way, by utilizing a very clear and concise language; attractive and captivating visuals that quickly grab the viewer's attention. It is both informational and educational, generally it explains exactly what the company provides, how it can help the customers with their difficulty and why that product/service is the best option in the market. Characteristics What makes these videos different from any other marketing video? Check their main attributes out! - Short: explainer videos are short and very straightforward (no more than 90 seconds on average). - simple: they pass out a simple and clear message by following the classical story construction of "what", "how" and "why". - Focused on the target market and their issues: these types of videos are made to meet with the target audience's requirements, in order to make them feel recognized with the company's proposal. - Top quality: to get the best marketing outcomes, these videos have to have the best quality in order to make the company stick out from the competition. - Animated personalities: explainer videos generally utilize animated characters to provide an enjoyable touch which creates a solid connection with the target market. - Branding colors: they generally utilize the look & feel of their brand's identity in order to spawn solid brand recognition. - Music: explainer videos have music and sound effects that set the mood to tell a specific story and help to increase engagement. - Expert voice-over: These videos are also featured with a professional voiceover artist that show what is being displayed on screen. Advantages Of An Explainer Video Now that we understand what an explainer video is and what their most important features are, the question is: how can it help you promote your company? We have compiled 4 excellent benefits they need for improving your advertising strategy. Check these out! 1: Describe your business idea in just a matter of moments - Explainer videos are excellent to spell out your business idea in just a few seconds, they work flawlessly to immediately grab your audience's interest. By putting an explainer video above the fold in your homepage, you could increase the average visit time by two minutes! 2: Boost your internet visibility - Thus, if you make your visitors stay longer in your own page, it is widely appreciated by Google (or some other search engine), considering it as of interest and will rank it higher. Additionally, video articles gives you the chance to be on YouTube, the 2nd biggest engine and the 3rd biggest social networking site on the internet. 3: Increase conversions - Explainer movies are very catchy, appealing and persuasive, and they encourage people to keep on watching. Individuals can understand what you do at a fast, easy, informative and fun way. This is essential to begin growing your conversion prices. Only for you to have a notion, an explainer video can increase conversions by 20 percent normally! 4. Build brand awareness - If you use the colors of your brand to the landscape and background of your video, the viewers will understand that your company is the one behind that proposition. Furthermore, if you customize the personalities of this movie according to your target audience's style, look, age, etc. you'll create a powerful emotional bond together. All this helps a lot to construct brand awareness and induce confidence towards your company. Consequently, if you think about the principal features of those videos, you can see they can help you through every phase of the sales funnel: consciousness, consideration and decision. Everything depends on the message that you want to transmit and what kind of "action" you want to create from your target audience. Do not miss the chance to use such a great cost-effective marketing tool! Animation Company
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May 2018
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